About Us

As with all Super Hero’s these days, who all have their “Origin Story”, we too at All About Toys & Hobbies have one too!!

Started in 1994, the business originally operated as Lenasia Motorcycle Centre, later rebranded to BoyzToyz. We imported and sold superbikes mainly from Japan.  The owners then got involved in racing RC cars in the then Tamiya racing series. After seeing a gap in the market for reasonably priced toy & hobby products, All About Toys & Hobbies was born. From humble beginnings out of a car boot at race meets, the first fully fledges brick and mortar store was opened at The Southgate Mall in 1997/8. We have not looked back since. We currently operate 3 fully fledged stores in Gauteng and the Freestate. WE have become an industry leader in specifically Kids Ride on cars and offer only the best from Ferrari, Lamborghini, Jaguar, Land Rover, Mercedes, BMW, VW and many more…

With more than 20 years’ experience in the sector we have become a leader in the industry, known for our variety and quality of products. We sell everything from Yoyo’s to RC Turbine Jets and everything in between.

We look forward to being the business that brings the smiles and memories with every single purchase that you make. Our aim is that our products be a part of what toys are meant to be: a means of joy and a conduit for making awesome memories.